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FHIwindows
Joined: 03 Sep 2007
Posts: 66
Location: Massachusetts & Rhode Island
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 Posted: Tue Sep 25, 2007 9:03 pm Post subject: Truck Lettering, Any Leads? |
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I letter my truck and trailer in order to project a professional image. I have heard of others that actually get leads from their lettering, has anyone here had any luck?
My trailer lettering only gets leads when I am on job-sites, the other 20,000 mile a year do not produce leads.[/img] |
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Barry M
Joined: 05 Sep 2007
Posts: 82
Location: Indiana
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| Posted: Tue Sep 25, 2007 9:42 pm Post subject: Re: Truck Lettering, Any Leads? |
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| FHIwindows wrote: |
My trailer lettering only gets leads when I am on job-sites, the other 20,000 mile a year do not produce leads.[/img] |
How do you know that for sure? This is how I look at it; lets say you mail out some mailers to your potential clients. Its the first time they've ever seen your company name so your response rate is a little low.
Now let's say a person in your community has seen your truck(s) running around here and there. Then they receive your mailer and subconsciously they feel more comfortable calling you and bam it turns into a job. You unknowingly would contribute that job to your mailer, right?
IMO several different types of media are best. Sponsoring youth teams, a small ad in the paper, a small YP ad, a lettered truck, and mailers. Kinda of like a boxer throwing a one two combo punch and then the uppercut, it works better than going for the KO with one big punch. On the same note, I do pick and choose carefully when and where I advertise. I don't fall into the trap of saying yes to everything just to "get my name out there". This year alone I've turned down advertising on menus, county maps, phone book covers, high school sports team schedules, etc. It just all depends on the cost and the number of circulation to whether I decide its worth it or not.
Back to the lettering though, I think its key to put something different on your truck. Like any advertising, being different than your competitors can be huge. I have gotten jobs from my truck lettering directly and customers tell me all the time they see my trucks around town. Funny thing is, I only have one truck  I even go as far to go to every high school home football game, our community is big on its football program. I will get there an hour early, when the parking lot is empty and park my nice clean sparkling truck in the first parking space at the entrance of the lot, and then walk a half mile to the bleacher....lol But hey, its pretty cool when I leave after the game the lot is completely full and I know every single person probably saw my truck and company name.
Like you, I have also scored work because my truck was sitting at the customers house as I was working, kind of works in addition to my yard signs.
_________________
Pressure Washing Contractor Providing Deck Cleaning, Concrete Cleaning and Other Power Washing Contractor Services |
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A-PLUS
Joined: 29 Oct 2007
Posts: 4
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| Posted: Sun Nov 04, 2007 11:14 am Post subject: |
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I got two jobs that I know were directly because of the lettering
on my truck. When I asked how did you hear about us? They
told me they were picking up their grand kids from school on a
day I was picking up my daughter and took down my #.
Those jobs were within about month of having the lettering
done. Total sales was 4 times what it cost to letter truck and rig. |
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WFConstructionPro
Joined: 04 Sep 2007
Posts: 101
Location: Aberdeen, North Carolina
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| Posted: Sun Nov 04, 2007 3:19 pm Post subject: Company Truck Lettering |
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| Good job on getting the jobs while picking up the kids. One thing I would like to point out on this topic is where you place your lettering. Some contractors place lettering in the windows of their trucks because they use them for personal use as well as business. This is better than nothing but to a lot of people, it doesn't portray your company as professional as someone who places good graphics on the body of the vehicle. Think of companies like Sprint. Do you see them riding around with window graphics or custom graphics covering their vans? There is a reason for this and the reason is it makes the company look more professional, dependable and that they have intensions of being around for a long time. |
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Grant1971
Joined: 05 Nov 2007
Posts: 32
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| Posted: Thu Nov 08, 2007 1:12 pm Post subject: |
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| I agree that the professionalism is distributed my putting the graphics and lettering where it is see-able and not just in the window. I usually can tell a small business by the lettering in the window, where if it is were on the body of the car I would be more likely to contact them. |
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Jeannie
Joined: 27 Oct 2007
Posts: 82
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| Posted: Sat Nov 17, 2007 3:06 am Post subject: |
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| Ok, so one person mentioned getting two leads, what about everyone else. How much business can one expect by making sure they have good professional signage on a vehicle. |
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Action Wear
Joined: 21 Jun 2008
Posts: 1
Location: Phoenix Arizona
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| Posted: Sat Jun 21, 2008 2:58 pm Post subject: |
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Wow! Barry M. delivered a KO when it comes to advertising your business and maximizing the vehicle lettering! Really good information!!!!!!
Thanks! |
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