Construction Contractors Community

Barry M · Joined: 05 Sep 2007 Posts: 99 Location: Indiana

Can someone please explain why Google rankings fluctuate so much.

Within a day my site can bounce around for the same keyword phrase numerous time.

It may even change positions after refreshing the page. I'll go from #5 to #8 back to the second page and then back up to #5. It really makes no sense.

Thanks.

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Pressure Washing Company Providing Deck Cleaning, Concrete Cleaning, Roof Cleaning and Other Power Washing Services

Barry M · Joined: 05 Sep 2007 Posts: 99 Location: Indiana

This is kind of a two part question, my next questions is about this paragraph I pasted from an article I read on how the Google search engines work;

Google uses lots of tricks to prevent people from cheating the system to get higher placement on SERPs. For example, as a Web page adds links to more sites, its voting power decreases. A Web page that has a high PageRank with lots of outgoing links can have less influence than a lower-ranked page with only one or two outgoing links.

This goes against everything I've learned. Is this true?

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Pressure Washing Company Providing Deck Cleaning, Concrete Cleaning, Roof Cleaning and Other Power Washing Services

WFConstructionPro · Posted: Sun Oct 26, 2008 11:46 pm Post subject:

Hi Barry, this is a great topic for discussion. First let's address the bouncing around. This can come from many factors related to the Google algorithm. They track bounce rate, inbound link quantity, quality and age along with many other variables. One of the main things we've seen that causes bouncing is inbound links.

Sites that have a large quantity of inbound links from forum signatures are the most prone to bouncing. This is because Google constantly evaluates links to websites, usually everytime you see an updated cache for a given page, that was the same time links were re-evaluated. Forums, especially active ones, are constantly gaining new content. This also means it is constantly gaining more outbound links from poster's signatures. So a forum page that was full of relevant content yesterday may be full of junk today and may have gone from having just your link on the page to having 50.

This situation causes the link to your site to suddenly become worthless. Google takes the total PR of a page, then takes 85% of that and divides that amount of link juice between the total amount of links on the page. So if you were the only one on a PR 1 page, you get 85% of the juice where if there are a total of 50 links on the page, you get 1/50th of 85%.

There is another factor that hurts forum links as well. This would be indexing issues. Look through the pages on the forums you are a member of an count how many of the pages you have a post on that actually show any PR in the Google PageRank bar of your browser. I guarantee the percent will be very low. And to take that a step further, make a list of the ones that show PR and revisit those pages after the next PR export. I'd bet my car on at least 60% will have lost their PR.

Something else to understand about this is that Google updates PR in their system every time they re-index a page. You just can't see that because they don't provide that updated info but every few months. This means pages that show PR in your browser may have already lost their PR and may not even be included in the index anymore.

Now, with all this said, how do you combat this and get more steady rankings? Easy, get more links from web pages that maintain PR and don't constantly add more links and/or worthless content. This can be done with blogs, articles, social bookmarks, links from friends with related websites and much more.

That brings us to the next part of your posts. Google doesn't use tricks. It's all done through complex algorithms. Let's start with linking to more sites. That is something we NEVER recommend. Even if the sites you link to are related and trustworthy, linking out produces the same effect on your site as it does to those forums, but it's relating to internal link structure instead of external. When page "A" of your site links to page "B" and "B" links back to page "A", they have exchanged an equal amount of link juice. But if page "B" were to link out to another site, then the divided link juice it send back to page "A" is less than what page "A" sent out.

This results in an unbalanced internal link structure meaning pages from within your own site aren't passing back an equal amount of link juice or as much link juice to the pages it links to within your site, resulting in a lower link score, via, lower rankings for those pages!!!

The moral here is to get more quality links and get them in balance with other links pointing to your site. Doing so will reduce bouncing and actually move you up to a higher average position in the search results.

damonsalvatore · Joined: 26 Oct 2011 Posts: 2 Location: India

The raeson behind fluctuation in ranking of google is that all your competitors are trying their hands to satbilize themselves in the niche market that could be the only reason to have such fluctuations.

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loss adjuster

ardensmith · Joined: 20 Mar 2011 Posts: 38 Location: california

Hello
Google uses lots of tricks to prevent people from cheating the system to get higher placement on SERPs. For example, as a Web page adds links to more sites, its voting power decreases. A Web page that has a high PageRank with lots of outgoing links can have less influence than a lower-ranked page with only one or two outgoing links.

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