Construction Contractors Community

FHIwindows · Posted: Tue Sep 25, 2007 9:03 pm Post subject: Truck Lettering, Any Leads?

I letter my truck and trailer in order to project a professional image. I have heard of others that actually get leads from their lettering, has anyone here had any luck?

My trailer lettering only gets leads when I am on job-sites, the other 20,000 mile a year do not produce leads.[/img]

Barry M · Joined: 05 Sep 2007 Posts: 99 Location: Indiana

A-PLUS · Joined: 29 Oct 2007 Posts: 4

I got two jobs that I know were directly because of the lettering
on my truck. When I asked how did you hear about us? They
told me they were picking up their grand kids from school on a
day I was picking up my daughter and took down my #.
Those jobs were within about month of having the lettering
done. Total sales was 4 times what it cost to letter truck and rig.

WFConstructionPro · Posted: Sun Nov 04, 2007 3:19 pm Post subject: Company Truck Lettering

Good job on getting the jobs while picking up the kids. One thing I would like to point out on this topic is where you place your lettering. Some contractors place lettering in the windows of their trucks because they use them for personal use as well as business. This is better than nothing but to a lot of people, it doesn't portray your company as professional as someone who places good graphics on the body of the vehicle. Think of companies like Sprint. Do you see them riding around with window graphics or custom graphics covering their vans? There is a reason for this and the reason is it makes the company look more professional, dependable and that they have intensions of being around for a long time.

Grant1971 · Joined: 05 Nov 2007 Posts: 32

I agree that the professionalism is distributed my putting the graphics and lettering where it is see-able and not just in the window. I usually can tell a small business by the lettering in the window, where if it is were on the body of the car I would be more likely to contact them.

Jeannie · Joined: 27 Oct 2007 Posts: 82

Ok, so one person mentioned getting two leads, what about everyone else. How much business can one expect by making sure they have good professional signage on a vehicle.

Action Wear · Joined: 21 Jun 2008 Posts: 1 Location: Phoenix Arizona

Wow! Barry M. delivered a KO when it comes to advertising your business and maximizing the vehicle lettering! Really good information!!!!!!
Thanks!

Tiger Electrical · Joined: 31 Mar 2009 Posts: 4 Location: Crystal Lake, IL

I have a wrap on my van that's pretty visible. You can see a (poor) picture of it at www.TigerElectrical.com

It's not cheap but it's memorable. Nothing's worse than being A&L Electric. I don't get a lot of calls from the van alone. It's just one of the spokes on my marketing wheel.