Construction Contractors Community

WFConstructionPro · Posted: Mon Sep 17, 2007 2:51 am Post subject: Optimizing Your Link Text

One of the most common problems or mistakes made by contractors when creating links to their site is not using the proper link text for links they point to different pages of their site.

In order to get the most out of links, you must use text in the link, not an image, and the text must contain the keyword or phrase that the page it is pointing to is optimized to rank for. This means if you have a page that has been optimized to rank for the keyword phrase "Commercial Roofing Contractor", then when you make a link to that page it should contain the text "Commercial Roofing Contractor".

Now this is not a 100% rule since most pages are optimized to rank for more than one keyword or phrase, but every page is always optimized for only one primary keyword or phrase, whether you want it to be or not.
This is due to the fact that you can only have one Title Tag, one H1 Tag, one First Sentence and the position you place the keywords in the Keyword Tag define importance.

So that means you should create the majority of the links to each specific page using that Primary Keyword or Phrase. Once you get top rankings for that keyword or phrase, then start creating more links targeting the next most important keyword or phrase.

If you stick to this rule, your ranking will increase for your targeted terms and you will see better results across the board.

So how many of you actually practice this and do you actually go to the page you are going to link to to make sure you are using the right text link and that you don't already rank at the top for that?

FHIwindows · Posted: Mon Sep 17, 2007 7:46 pm Post subject:

I generally create links and let Mike tell me what I did wrong. I think that he might finally have me on the right path.

WFConstructionPro · Posted: Mon Sep 17, 2007 7:49 pm Post subject: Creating Link Techniques

That is one of the best techniques I have ever heard for getting your links right. Just don't forget to tell Mike where you post links.

Barry M · Joined: 05 Sep 2007 Posts: 99 Location: Indiana

After holding my hand for a couple hours one night, I think Mike has me on the right path also. Thanks Mike!
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Pressure Washing Contractor Providing Deck Cleaning, Concrete Cleaning and Other Power Washing Contractor Services

WFCdesignPro · Joined: 04 Sep 2007 Posts: 10 Location: Aberdeen, NC

I heard my name found its way in the topic of SEO for Contractors so I came to take a look. Thanks for the comments and I think you guys already know that there are NO time limit restrictions on help from WebFirstCreations. It is more important that you rank as high as possible and that is payment enough for us.

Talk to you guys again soon and keep up the good work.

Mike Hall

CCPC · Joined: 20 Jun 2008 Posts: 4 Location: Jacksonville Florida

I actually just started to figure this out on my own by looking at what others were doing in their own Signatures.
I've spent a lot of time analyzing Barry's site "Midwest Pro Wash" because we are in the same industry. It is very well put together, and very well optimized. He also does a great job at his off page optimization. I'm assuming under the advice of you all.

likemyphone · Joined: 17 Jan 2011 Posts: 3 Location: WA

So if I were to write www.myhammer.com as a link text it wouldnt really help the site ??
Wouldnt google automatically look for sites that have sufficient links to them in the category of contractors and service providers if you type something like flooring ?

ardensmith · Joined: 20 Mar 2011 Posts: 39 Location: california

Using keyword-rich anchor text cultivates continuity with search engines as well as assists human visitors (the ones that pay the bills) in understanding which characteristics are expected on the destination page. If a link says blue shoes, then would expect to see blue shoes if they clicked it.

To search engines, keywords incubate context; so, by linking to a page enough times with a specific keyword, those links will earmark that page as a destination for those keywords.

A page with 100 internal pages linking to it and 25 inbound links from other websites, makes that page a candidate for the keywords contained in the links.

Depending on how structured the on page elements are, such as the title, meta description, if there are synonyms that create additional context within the on page content determine how that page fares in the search engine results pages.

By linking to a specific page multiple times, it produces a type of topical coherence (like a road map or blueprint) that shares its purpose with the rest of the website.

Thanks

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ardensmith · Joined: 20 Mar 2011 Posts: 39 Location: california

Hello
Now this is not a 100% rule since most pages are optimized to rank for more than one keyword or phrase, but every page is always optimized for only one primary keyword or phrase, whether you want it to be or not.
This is due to the fact that you can only have one Title Tag, one H1 Tag, one First Sentence and the position you place the keywords in the Keyword Tag define importance.

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clarkwarne121 · Joined: 14 Feb 2012 Posts: 8 Location: new york

Hi, SEO is always bringing new techniques in the market and you know this is probably a good method in optimizing links. Can you suggest me some good seo tools for rank checking and page rank.

Contractor Florida · Joined: 17 Aug 2009 Posts: 104 Location: Florida

Hello,
That is one of the best techniques I have ever heard for getting your links right. Just don't forget to tell Mike where you post links.