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Having the best website tracking program available mean nothing if you don't utilize the stats or if you don't know what the information means. Below are some of the things you should be paying special attention to and tracking them closely will give you the info you need to improve traffic to your website along with conversions.
- Track keyword phrases closely so you know what you rank for and which terms actually provide traffic
- Look at your search engine traffic percentages. Ideally, the top 3 should be: 62% Google, 21% Yahoo, 11% MSN
- Monitor bounce rate which is the percent of visitors that view only a single page, and then leave
- Watch your referral links closely so you know which websites are sending you visitors and how they convert
- Learn which of your pages are the most popular since these are your best promotional pages
- View global click path patterns to see if visitors are clicking on what you want them to on each page
- Create a website summary report so you can get a quick overview of what's happening on your site
- Review the yearly visitor totals report to see how your marketing has effected your traffic compared to previous years
- Know the geographic location of your visitors, especially if you only service a local or regional area
There are many other factors that you should keep an eye on so if you don't understand what to look for or how this information can be used to improve your website, please contact us and we'll be happy to explain things in more detail.
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